Design Thinking Workshops in eCommerce

After accepting the initial project valuation, we proceed to workshop work. The original eCommerce workshop, which we run in accordance with the Design Thinking methodology, aims to thoroughly analyze both the client's needs and, above all, the target user. Using the methodology of workshop work, we prepare the basics of project work: qualitative research, target group analysis, competition benchmarking and the customer's path as part of the online store shopping experience. The information collected during the workshop enables the creation of an information architecture that includes key functionalities of the eCommerce website under design.

Preparation of interactive mock-ups of the eCommerce

The next step in the process of creating an eCommerce website is the preparation of UX (User Experience) and UI (User Interface) mockups. Interactive mockups of the online store are created based on key data resulting from the eCommerce workshop report and the information architecture prepared on their basis. Utility and graphic designs are made by our specialists in accordance with the CI (brand book) sent by the client or based on a dedicated color theme prepared by our team. Our graphic designers also provide branding services in eCommerce.

Technology implementation

When deciding to choose an eCommerce engine, we make a decision based on the information collected during eCommerce workshops as well as designing and prototyping project mockups. The implementation of the online store takes place by setting up and configuring the eCommerce engine and programming the graphic template prepared at an earlier stage.

The process of optimization and integration of the online store

After implementing the online store design, the next important step is its full optimization and integration. Our team deals with the full optimization of the online store in accordance with the latest standards and guidelines regarding both usability and positioning (SEO). By introducing appropriate measures, it is possible to increase the operational efficiency of the Headless CMS website. The implemented online store also requires integration with payment modules and shipping , as well as with external modules. We integrate online stores with external platforms , as well as ERP systems.

The process of developing and maintaining an online store

The eCommerce website requires constant care and development. Once created online store is not the final product. The designed and implemented website requires maintenance, efficient and reliable server solutions, as well as ongoing updates, which we provide in the post-implementation agreement. In addition to maintenance, a functioning online store requires constant development and adaptation to the changing tastes and needs of customers. The eCommerce world is constantly evolving, so the systems we create must respond to the changing needs of users. Thanks to qualitative research combined with the analysis of quantitative data, we can draw conclusions as to the required changes and improvements in the area of ​​created eCommerce services.