With the ever-changing landscape of eCommerce, it can be hard to keep up with the latest and greatest platform features and functions. Shopify Plus is constantly innovating and adding new capabilities to help merchants succeed. If you’re stuck on an older eCommerce platform, you may miss out on important features that could grow your business.
Shopify Plus is the enterprise solution for high-volume merchants. It’s a scalable platform that can grow with your business and has the features and functionality to support large businesses. This guide will explore key reasons you should migrate your eCommerce website to Shopify Plus. We’ll also guide how to make the switch with minimal disruption to your business. Let’s get started.
Reasons Why Migrating to Shopify Plus will Boost Your Revenue
For any eCommerce business, migrating their online store may seem daunting. After all, it’s a big decision that can have serious implications for your business. But if you’re not already on Shopify Plus, you could miss out on some Śgreat benefits that could help boost your revenue. They include:
As your business grows, you’ll need a platform that can scale with you. With Shopify Plus, there are no limits to what you can achieve. You can start small and grow as big as you want without ever having to worry about your platform being able to handle it. The reliable Shopify app store can handle large amounts of traffic and transactions. You can be confident that your store will stay up and running, even during peak periods.
2. Easy Customization
Shopify Plus allows you to customize your store to match your brand. You can create a unique look and feel that will help you to stand out from the competition. You can also add custom functionality to your store to make it even more powerful. Whether you’re looking to add a custom checkout process or integrate with a third-party service, our agency can help you to achieve your goals and take care of all the technical details.
3. Enhanced Security
When dealing with sensitive customer data, you must ensure it’s safe and secure. You can have peace of mind knowing that your data is protected. The PCI-compliant platform uses industry-leading security measures to keep your data safe.
4. Increased Speed and Performance
Your customers expect a fast and responsive website. With Shopify Plus, you can be sure your store will load quickly, even during high traffic. The built-in caching system ensures that your pages load quickly, while the CDN ensures that your store is available globally.
5. Seamless Checkout
The checkout process is crucial to your store’s success. You can streamline the checkout process and make it as smooth and easy as possible for your customers. The Shopify Plus platform supports multiple currencies and languages, so you can easily reach a global audience. Also, the abandoned cart recovery feature will help you to recover lost sales.
6. Reliable Sale Support Shopify
When running an online store, you need to know that you can rely on it. The Shopify Plus team is available 24/7 to help you with any issues that you may have. You can also access the comprehensive knowledge base to find answers to your questions.
7. Better Insights
The built-in analytics tools give you valuable insights into your store’s performance. You can track your sales, traffic, and conversion rate in real-time. This information can help you to make informed decisions about your store’s future. Also, the A/B testing tool allows you to test different store versions to see which one performs best during Shopify Plus migration.
8. Affordable Plans
Starting at just $2000 per month, Shopify Plus is one of the most affordable eCommerce platforms available. This price point gives you access to a wealth of features and benefits to keep your store up and running. It is a great value compared to other platforms that charge a minimum of $10,000 per month for similar services (Magento 2, BigCommerce, Shopware).
Steps To Migrate Your Existing Store To Shopify Plus
To ensure a successful re-platforming of Shopify Plus, it’s important to take the following key steps:
1. Determine Your Costs
First of all, you’ll need to calculate the costs of re-platforming. This includes the monetary cost of switching platforms and the opportunity cost of any downtime during the transition. Make sure to factor in any potential loss of sales during this period. Also, be sure to compare the long-term costs of Shopify Plus with your current platform. In many cases, it will be more cost-effective in the long run.
2. Build a Foundation for Replatforming with Your eCommerce KPIs
Before migrating, it’s important to understand your current eCommerce KPIs clearly. This will help you to set realistic goals for the re-platforming process and ensure that you can measure your success afterward. Some key KPIs to consider include:
- Sales volume
- Average order value
- Conversion rate
- Traffic sources
Remember, the goal is to improve upon your current KPIs with Shopify Plus.
3. Use Your Budget Wisely by Outlining an MVP
When budgeting for re-platforming, it’s important to focus on creating a minimum viable product (MVP). This means launching with only the essential features and functionality that you need. You can always add more bells and whistles later. Launching with an MVP can ensure that your budget is used wisely and that you don’t end up overspending.
4. Select a Shopify Plus Expert
When migrating, selecting a partner who is an expert in the platform is important. This will ensure that the process is smooth and successful. Blue Owl is a Shopify partnered agency to help you make the most of your eCommerce experience. With our team of industry veterans, we’ll help you take your business to the next level.
5. Don’t Underestimate the Importance of Design
The design of your store is extremely important, both in terms of conversion rate optimization and branding. You’ll want to make sure that your store is designed for conversion and that it reflects your brand in the best possible light. Also, take advantage of Shopify Plus’s built-in customisations, allowing you to create a truly unique store.
6. Make Sure Your Search Rank Stays Intact
When migrating to a new platform, it’s important to ensure your search ranking doesn’t take a hit. Be sure to redirect all of your old URLs to the new platform, and use 301 redirects if possible. You’ll also want to ensure that your store is properly optimized for search engine optimization (SEO). Also, be sure to submit your new sitemap to Google.
7. Don’t Forget Your Analytics
It’s important to track your progress after migration, and analytics are the key to doing this. Set up Google Analytics on your new store and ensure that all your traffic is properly tracked. Also, take advantage of Shopify Plus’ built-in analytics, which can give you even more insights into your store’s performance.
8. Launch, Evaluate, and Adjust
After taking all the above steps, it’s finally time to launch your new Shopify Plus store. Monitor your KPIs closely after launch, and adjust your strategy if necessary. Also, take advantage of Shopify Plus’ built-in support if you run into any issues.
Follow these key steps, and you’ll be well on successfully migrating your store to Shopify Plus.
Risks Of eCommerce Website Migration
While the benefits of making the switch are clear, some risks associated with Shopify Plus store migration must be considered. They include:
1. Losing Out on SEO Rankings
When you migrate your store from one platform to another, there’s always a possibility that you could lose out on some of your hard-earned SEO rankings. This is because the new platform may not be set up the same way as the old one, meaning that your pages could be indexed differently.
To avoid this, it’s important to do your research and choose a platform compatible with your existing SEO strategy. You should also take the time to set up your new store in the same way as your old one so that there is minimal disruption to your rankings.
2. Downtime During Migration
Another risk associated with store migration is downtime. This is when your store is unavailable due to the migration process, which can be frustrating for you and your customers.
To avoid this, choosing a platform that offers a smooth and efficient migration process is important. Shopify Plus is a great option as it offers a hassle-free migration service that will minimize downtime.
3. Loss of Data
There’s also a risk of losing some data during the migration process, which can be devastating if you haven’t backed up your store properly. This includes customer data, order information, and product data.
To avoid this, choosing a platform that offers a reliable backup service is important. Shopify Plus offers automatic backups of your store data so that you can rest assured knowing your data is safe.
4. Increased Costs
Another risk associated with store migration is increased costs. This is because you may need to invest in new software or hire a migration specialist to help you with the process. Compare the costs of different platforms before making a decision.
5. Security Risks
When you migrate your store to a new platform, there’s always a risk that your data could be compromised. Choose a platform that offers robust security features. Shopify Plus offers enterprise-level security to keep your data safe. Also, with SSL included as standard, your customers can rest assured that their data is safe when shopping in your store.
1. Should I Switch To Shopify Plus?
Shopify Plus is the enterprise solution for online stores. Shopify Plus is a good option if you’re looking for an eCommerce platform that can scale your business. Also, if you have a large product catalogue or high traffic volumes, Shopify Plus can handle that too.
2. What’s The Cost Of Shopify Plus?
The pricing for Shopify Plus starts at $2,000/month. However, the final price will include the store development costs from an agency, which start at 15 – 25k USD for a custom theme development. If you want to choose the headless option, it will cost you even more (50k + USD).
3. How Long Does It Take To Migrate To Shopify Plus?
It usually takes 3-4 months to migrate an online store to Shopify Plus. This includes the complete development of a new store, and migrating your products, customers, orders, and other data. However, the actual time it takes can vary depending on the size and complexity of your store.
4. What Are The Benefits Of Shopify Plus?
Some benefits of using Shopify Plus include:
Enterprise-Grade Security: Shopify Plus is PCI compliant and uses 128-bit SSL encryption to keep your store and customer data safe.
Unlimited Bandwidth: Shopify Plus can handle unlimited traffic and orders, so you never have to worry about your store going down during a sale or peak traffic period.
Scalability: Shopify Plus is built to scale with your business. Shopify Plus can handle the increased traffic and sales as your business grows.
Shopify Plus is worth considering if you’re looking for a scalable, reliable, and all-in-one eCommerce solution. It’s perfect for businesses of all sizes, from small to large enterprises. And, with its wide range of features and customization options, it can be tailored to fit the specific needs of any business.
So, if you’re considering migrating your online store to Shopify Plus, don’t hesitate. It’s a good investment that will pay off in the long run.
When migrating and re-platforming, it is worth using the support and knowledge of a reliable Shopify Partnered Agency. As Blue Owl Shopify Headless Commerce Agency, certified Shopify Partner, we provide re-platforming and migration services for eCommerce services to the Shopify Plus platform. Contact us and request a free consultation with our specialist.