The primary objective of the project was to position Paul Rich as a premier watch brand in the European market. The company required a website that could cater to European customers, accept multiple currencies, and integrate with various payment and shipping systems. The project's goals included designing a separate website, from scratch, implementing discount bundles, installing plugins, and integrating marketing channels. The company also required a geo-location feature to locate customers by IP and display an appropriate website.

 

The project faced several challenges, including preparing a new sales process, improving the entirely new product structure, reducing product loading times, creating bundles, implementing a loyalty system, user's country recognises system, and synchronizing with logistics applications. The team encountered code and operational issues, requiring constant monitoring and updates to ensure a seamless user experience.

 

To overcome the challenges, the team implemented various solutions, such as developing a dedicated system for customizing bundles, installing an IP geo-location feature, enhancing the website's code, and integrating logistics applications. The team also implemented a loyalty program, which allowed customers to earn points and redeem them for rewards. The delivery time prediction feature and speed optimization helped to enhance the user experience. The team used ShopifyPlus as the e-commerce platform, along with various plugins, such as Klaviyo, Klarna, PayPal, Stripe, Apple Pay, FedEx, Shipbob, Loop Returns, DHL, and others.

 

Thanks to the team's efforts, Paul Rich successfully expanded into the European market and positioned itself as a leading watch brand. The new website catered to European customers, payment and shipping system integration, and a geolocation feature. The implementation of discount bundles, a loyalty program, and various plugins, helped to increase customer retention and satisfaction. The website's speed optimization, enhanced code, and improved product structure reduced product loading times and enhanced the user experience.

The project was a success, thanks to the team's expertise, dedication, and innovative solutions. The website's new design, features, and functionality helped to position Paul Rich as a leading watch brand in the European market. The team's constant monitoring and updates ensured a seamless user experience, enabling the company to achieve its business objectives.